Team delivery / Big City Sportswear
Connecting custom products with performance marketing
Configurable products needed advertising that reflected how customers buy. Teams connected performance marketing, product listing ads and dynamic pricing.
Product listings + dynamic pricing
01 / The business challenge
What needed to change.
Custom printing introduces a buying decision that is different from choosing a standard product off the shelf. The product offer, configuration and price need to remain understandable as people move from an ad into the store. The delivery challenge was to connect the advertising with the product and pricing experience.
Configurable products needed advertising that reflected how customers buy. Teams connected performance marketing, product listing ads and dynamic pricing.
02 / How the teams delivered
Connected work.
Clear ownership.
Work with the product model
Teams considered the custom printing offer alongside performance activity. Marketing needed to fit the way the product was configured and purchased.
Connect listings with pricing
Product listing ads and dynamic pricing were part of the work. This joined the advertised product proposition with the commercial experience on the website.
Review advertising performance
Performance marketing was developed around that buying journey. The work connected acquisition activity with the offer rather than treating campaign settings as the only source of improvement.
03 / Result and measurement
What the outcome shows.
The reported outcome is 8× ROAS for the performance marketing work. The detailed reporting period, attribution window and platform basis are not specified in this account. ROAS describes attributed advertising return; it is not the same as net profit or an independently measured incremental return.
Results are reported by the team and have not been independently audited by this website. This historical work involved members of today’s XnMark team within agency or in-house structures. The result is shared delivery experience, rather than a claim that the organisation was contracted to XnMark.
04 / Why the experience matters
Use the lesson.
Keep your own baseline.
For configurable products, a useful acquisition review includes the feed, price presentation and landing experience as well as the campaign. The message customers see needs to match the offer they can actually buy. This case shows experience connecting those parts of the journey.
For your business, we would first review the goal, current performance and the information available. Then we would agree the delivery scope and who will implement each part. The measurement plan should explain the baseline, reporting period and definition of success. A historical result can help you understand our experience; it cannot replace that assessment or act as your forecast.
Our delivery can support one focused channel or a broader growth programme. We agree outputs, responsibilities, fees and review points before work starts, including the dependencies that sit with your existing team.
Frequently asked questions
What is the reported outcome in this case?
The reported outcome is 8× ROAS for the performance marketing work. The detailed reporting period, attribution window and platform basis are not specified in this account. ROAS describes attributed advertising return; it is not the same as net profit or an independently measured incremental return.
How did the teams work together?
The account connects work with the product model, connect listings with pricing, review advertising performance. Responsibilities followed the needs of the business and the project scope, rather than treating each channel as a separate result.
How could this experience apply to our business?
For configurable products, a useful acquisition review includes the feed, price presentation and landing experience as well as the campaign. The message customers see needs to match the offer they can actually buy. This case shows experience connecting those parts of the journey.
Can we discuss a similar challenge with XnMark?
Yes. Start with a free 30-minute conversation. Bring your goal and the part of growth that is getting stuck. We will discuss the relevant expertise, missing information and the next practical scope, without assuming your business will repeat a historical result.
Your next growth decision
What would progress look like for your business?
Bring us the challenge. We’ll help you identify the priority, the expertise you need and a practical next step.
- Tell us what is getting stuck.We respond within eight business hours.
- Meet an engagement lead.A relevant specialist joins where useful.
- Leave with a clearer next step.A short written summary follows within two business days of the conversation.