Performance marketing & growth consulting
Performance marketing built around your revenue goals.
Our in-house specialists bring paid media, SEO, conversion, retention and measurement into one practical growth plan. Choose focused channel expertise or coordinated delivery, backed by deep ecommerce experience and work across languages.
Let’s find your starting point Choose the areas you need help with and tell us what is getting in the way. Our first conversation explores your goal, the right expertise and what we need to define the work. You do not need a finished brief. Your website and a few lines about your priorities are enough to start.What would you like to improve?
Delivery experience
Case studies: the decisions behind the results.
From acquisition and conversion to retention and international launches, our experience connects channel delivery with business decisions.
Multi-channel growth
~£1.91M → ~£3.50M
Reported monthly net sales across an international wellness portfolio: October 2024 versus August 2026.
Teams aligned acquisition, conversion, retention and commercial planning around the same growth priorities.
Lifecycle & retention
40+ automated flows
Reported Klaviyo lifecycle flows following a platform and customer-journey transformation.
CRM teams connected segmentation, automated journeys and retention planning into a repeatable delivery capability.
Go-to-market delivery
5 market launches
Reported launches between April 2025 and June 2026, with subsequent sales observations through August 2026.
Teams joined local-market assessment, the customer offer, channel activity and launch readiness.
Selected source-reported experience from historical brand-side and agency team delivery. Each case explains its organisation, period, scope and measurement context. Explore the challenge, the decisions the teams made and what the reported outcomes do—and do not—show.
Find your starting point
What is getting in the way of growth?
Connect the problem to the work that solves it. Each part of the customer journey needs a different kind of expertise.
Reach customers who are ready to act.
When traffic is expensive or demand is hard to capture, align search intent, audiences, creative and landing pages.
Make the next decision easier.
When visitors arrive but few buy or enquire, investigate unclear offers, missing information and friction in the journey.
Give customers a reason to return.
When repeat purchase is weak, connect customer needs with relevant lifecycle messages, timing and retention measurement.
Start with your challenge
What is holding your growth back?
Growth is costing too much
Sales are rising, but acquisition costs and other expenses put pressure on profit.
A new market needs a plan
You need clarity on the country, offer and route from launch to ongoing performance.
Traffic is not converting
Customer intent, campaign promises and website experience need to work together.
International growth
Build growth around local customers.
Search behaviour, language, creative, offers and the purchase experience all deserve attention. We connect local-market thinking with the wider growth plan. International marketing can involve local keyword research, campaign adaptation, pricing and product information, fulfilment expectations and a buying journey that customers can trust. We agree which of these need attention before scaling spend.
Our team has worked across different languages and buying cultures. Explore the portfolio for the channels, markets and delivery context behind each engagement.
Digital marketing services
Choose the expertise that moves your business forward.
Get specialist support for the channel that needs attention, or bring acquisition, search, ecommerce and retention into one coordinated programme. Start with the outcome you want; we help connect it with the work, responsibilities and measures needed to move forward.
Google Ads management
Reach customers searching for what you sell.
If clicks are getting expensive or enquiries are weak, we review the searches, account structure, ads and landing pages together. Google Ads management connects campaign decisions with lead quality, sales and the costs behind them. You receive a prioritised campaign plan, agreed implementation and reporting that explains what to change next.
Learn more about Google Ads management ↗Google Shopping ads
Make your products easier to discover and buy.
Poor product data, wasted spend and unclear pricing can hold Shopping campaigns back. Our Google Shopping management covers feed quality, Merchant Center issues and campaign structure, with Performance Max considered where it fits. We connect product-level performance with stock, margin and the buying journey so budget decisions reflect the business.
Learn more about Google Shopping ads ↗SEO & AI search optimisation
Help customers find and understand your expertise.
We combine technical SEO, useful content and clear business information with work for AI search discovery. That includes questions customers ask in Google, ChatGPT and other answer tools. We investigate access, search intent, evidence and internal links, then agree a content and optimisation roadmap. Placement in an AI answer depends on the platform and cannot be guaranteed.
Learn more about SEO & AI search optimisation ↗Ecommerce development & CRO
Give more visitors a clear path to purchase.
When a store is difficult to use, adding traffic can make the problem more expensive. We review product information, mobile journeys, basket and checkout friction, and the technology needed to improve them. Ecommerce development and conversion rate optimisation turn the findings into scoped changes and a test plan, with the platform and implementation responsibilities agreed before work starts.
Learn more about Ecommerce development & CRO ↗Email & SMS marketing
Build customer relationships beyond the first purchase.
Welcome journeys, post-purchase messages and timely replenishment reminders should serve a customer need. We connect email marketing, consent-based SMS, segmentation and automation with the buying cycle. The work can include lifecycle planning, flow implementation, deliverability and measurement. We review repeat purchase and customer response alongside platform-attributed revenue.
Learn more about Email & SMS marketing ↗Social media marketing
Turn audience attention into useful customer action.
Strong social campaigns need more than frequent posting. We connect audience research, the offer, creative testing and the landing experience across platforms such as Meta. Our paid social work defines what to test and how to judge the response. We distinguish reach and engagement from qualified enquiries, purchases and the wider impact on acquisition.
Learn more about Social media marketing ↗Need help with the wider business? Explore growth consulting, go-to-market strategy, affiliate marketing and analytics, or browse all services.
SEO + AI search Customers may compare options through Google AI Overviews, ChatGPT, Gemini or Perplexity before they visit a website. Your business needs clear, useful information that can support that decision. Our AEO and GEO work starts with the questions customers actually ask. We review crawl and index access, service and product information, helpful answers, supporting evidence and the consistency of your business details. We then prioritise the pages and technical changes that will make your expertise easier to discover and assess. You receive a question map, a content and technical action plan, and an agreed measurement approach. We can review observed mentions and referrals alongside search and business results. An AI citation or position is controlled by the platform, so it is never a guaranteed deliverable. Process illustration · not a live visibility report Why choose XnMark? A channel can look successful while the business still struggles with costs, conversion or repeat purchase. We connect the work with the commercial question you need to answer, and make the scope clear before delivery starts. Paid media, search, ecommerce experience and retention are considered together. You can engage us for one channel or a coordinated programme, with the dependencies explained rather than left for you to uncover. Your proposal identifies the team roles, decisions, approval points and implementation responsibilities. Our in-house specialists work to an agreed scope, alongside your existing team where that is the better fit. We agree what progress means and how it will be measured. Reviews connect activity with results, explain attribution limits and set out the next action. The aim is a better decision, not a larger dashboard. Multilingual growth requires more than translated ads. We consider search intent, customer expectations, offers and the buying journey, drawing on experience in different language markets and researching the next one. Our ongoing engagements are available month to month. We agree the scope, fees, notice requirements and any separate project milestones before work starts, so you understand the commitment and how the arrangement can change. You have a named account manager to coordinate the work, keep priorities visible and connect you with the right specialists. There is a clear point of contact for updates, decisions and questions about your engagement.Be ready for the questions customers ask Google and AI assistants.
Specialist work that stays connected to your business.
One connected plan
Clear responsibilities
Reporting you can use
Local understanding
Month-to-month engagements
A dedicated account manager
How we work
A working plan, not a disconnected list of channels.
01
Understand
We review your goals, offer, customer journey, current channel activity and growth constraints. The shared brief establishes what success means, which evidence is available and what still needs investigation.
02
Prioritize
We turn the findings into a prioritised roadmap. You can see the proposed work, dependencies, owners and measures for the first phase, with implementation and approval responsibilities agreed before delivery.
03
Deliver
Our specialists implement the agreed channel and website work, coordinate the dependencies and keep a record of changes. Your team knows which decisions need approval and which information is needed to keep work moving.
04
Improve
We review what changed, what the evidence shows and which decision comes next. Where attribution, sample size or market conditions limit a conclusion, we explain the context rather than treating every movement as a result of one change.
Research & perspectives
Research for your next growth decision.
Explore market research and practical thinking on acquisition, ecommerce and international growth.
European VMS ecommerce research
Sweden, Denmark, Germany and France: a market-research resource, distinct from a client-delivery case.
Understand the work before choosing it
Explore clear explanations, practical guides and the methods behind our approach.
A first conversation with a clear purpose.
Bring the goal and the challenge. You do not need to choose a service before speaking with us.
- Your priorities: what you want to improve, what is slowing progress and which channels are involved.
- The right starting point: whether focused channel support, an audit, consulting or coordinated delivery fits the requirement.
- The next decision: what information is needed to define the work, responsibilities and measurement.
If there is a fit, we develop a proposal covering the scope, deliverables, responsibilities, timing and fees. Sending a brief does not commit you to an engagement.
Free growth priority planner Choose the challenges you recognise. Get a checklist of what to investigate, which measures to review and where to start. No email is needed to see or download your plan. This is a planning tool based on your selections. It does not scan your website, test AI mentions or replace an account audit. Based on your selections. Validate the findings with your own data before changing budgets or campaigns.Leave with a practical starting plan.
Your starting plan
Frequently asked questions
What does XnMark help businesses improve?
We help businesses connect acquisition, conversion, retention and measurement with commercial growth. Our team can support a specific channel, a growth decision or coordinated delivery across channels.
Do you only work with ecommerce brands?
No. Ecommerce is our deepest area of experience, while other businesses are welcome when our capabilities fit the challenge. We first clarify the offer, customer journey and outcome you need.
Can you work alongside our current team?
Yes. We can provide consulting, channel delivery or a coordinated programme. Responsibilities and the information needed from your team are agreed in the scope.
Can you support growth in other languages?
Yes. Multilingual delivery is part of our experience. We assess the local offer, search intent, creative and buying journey rather than treating localisation as translation alone.
Where should we start?
Tell us what is difficult to grow, your website and the outcome you want. The first discussion helps establish the problem, fit and information needed for a proposed scope. Discuss your growth challenge.
Let’s talk growth
Let’s identify your next growth priority.
Share your website, your goal and the problem slowing progress. We will discuss the priorities and the expertise needed to define a practical starting point.