About XnMark / the people behind the performance
Specialist minds.
One shared
growth ambition.
We bring commercial thinking, channel expertise and local insight together to help your business grow.
Our in-house delivery team works with senior advisors and project specialists. Deep ecommerce experience shapes the way we investigate problems, build the plan and deliver across channels.
Our starting point
Your growth challenge comes first.
The channel plan follows.
When acquisition gets expensive, the answer may involve creative, targeting, the offer or the buying journey. When customers do not return, CRM is only one part of the question. We connect the business problem with the expertise needed to solve it.
The delivery structure
Different expertise.
Working in the same direction.
A clear commercial brief connects four parts of the team. The right roles join your engagement, with responsibilities agreed before delivery.
Strategy & commercial leadership
Senior advisors connect the growth plan with your offer, margins, budget and operating readiness. They set priorities, review the channel approach and resolve decisions that affect the wider business.
Priorities / commercial reviews / senior oversight
Research & local understanding
Researchers examine customer behaviour, search language, creative response and market conditions. Findings become practical briefs. Local-language review helps customer-facing messages make sense in the market.
Search intent / customer journeys / local review
Channel leads & specialists
Specialists build campaigns, improve technical and content foundations, develop lifecycle journeys and manage partnerships. Channel leads review performance and bring recommendations back to the wider team.
Acquisition / search / conversion / retention
AI & automation support
Automation engineers and project specialists support research, data preparation, reporting and repeatable workflows. People review the work before live changes or customer-facing content are approved.
Workflow automation / integrations / quality checks
Inside the channel teams
Specialists who know
what the work takes.
Your brief can focus on one channel or bring several teams together. Consulting can also support the people already working in your business.
Paid search & Shopping
PPC leadership, Search and Shopping specialists, feed management and local ad-copy support.
Campaigns + feeds + commercial reviewExplore paid search & shopping ↗
Paid social & creative
Paid social leadership, media buying, creative strategy, production and tracking support.
Research + creative briefs + testingExplore paid social & creative ↗
SEO & discovery
SEO leadership, technical and international SEO, content strategy and digital PR.
Search intent + site structure + contentExplore seo & discovery ↗
Email & CRM
CRM leadership, lifecycle strategy, automation, content and deliverability support.
Segmentation + journeys + retentionExplore email & crm ↗
Affiliates & creators
Partnership leadership, recruitment, partner management, tracking validation and creator coordination.
Programme design + relationships + reportingExplore affiliates & creators ↗
Marketplace support
Specialists connect listings, advertising, pricing and stock considerations for the agreed platforms.
Listings + advertising + operating readinessExplore marketplace support ↗
Experience behind the approach
Built businesses.
Scaled channels.
Connected teams.
Our experience spans historical agency and in-house team delivery. The Work section explains the challenge, shared decisions, period and measurement behind each account.
From the first brief to the next decision
You should know
who owns what.
Your proposal identifies the people assigned, their responsibilities and the review process. An engagement uses the roles it needs; the full team structure is not automatically assigned to every client.
- 01
Understand
We discuss the business, the outcome you want and the information needed to investigate.
- 02
Agree
Commercial and channel leadership define the priorities, dependencies and delivery scope.
- 03
Prepare
Specialists turn research, technical checks and customer insight into a practical brief.
- 04
Deliver
The team implements the agreed work, with quality, tracking and language reviews.
- 05
Improve
Performance and customer response inform the next decisions, alongside your wider goal.
Beyond translation
Local understanding.
Across the whole journey.
Our experience includes DTC growth in English and other European-language markets. We look at how customers search, how an offer is expressed and what they need to understand before buying.
Local insight reaches product feeds, campaign creative, landing pages and email journeys. Researchers and channel specialists connect that work with local-language review. The markets in our portfolio describe experience, not the limits of our reach.
How people express the need
How the offer reads locally
What makes the decision clear
What brings a customer back
Better workflows / accountable people
Technology supports the work.
People own the decisions.
AI and automation can support search-term analysis, feed checks, reporting preparation and workflow integrations. We use them where they make work more consistent or give specialists more time to investigate.
Customer-facing output and live changes follow the agreed review process. Brand voice, local language, access boundaries and the information a workflow can use stay part of the brief. Specific tools and capabilities depend on your engagement.
Frequently asked questions
Who would work on our business?
We match the engagement with the roles it needs. Your proposal identifies the delivery responsibilities, senior review and specialist support included. A focused brief may involve one channel team; a broader programme connects several functions.
Is everyone a full-time XnMark employee?
Our structure combines an in-house delivery team with senior consultants and project specialists. Their involvement depends on the scope. We describe the assigned roles clearly so you know who is responsible for the work.
Can your team work alongside ours?
Yes. Consulting can support an existing team, and a defined delivery scope can cover specific channels or capabilities. We agree ownership, approvals and dependencies so both teams understand how the work connects.
How do you handle local-language work?
Local search and customer research inform the brief. Channel specialists adapt the relevant campaigns and journeys, with language-review responsibilities agreed for the engagement.
Does AI make changes to our campaigns automatically?
Live changes follow the agreed approval process. Automation can help prepare analyses, checks and recommendations; the relevant team members remain responsible for reviewing the work.
What should we share before the first conversation?
Your website or business name, the main challenge and the outcome you want are enough to start. You do not need to send passwords, campaign screenshots or confidential documents in the initial enquiry.
Let’s find the right starting point
Bring us the challenge.
Meet the team that can move it forward.
Start with a free 30-minute conversation. We’ll discuss your business, the expertise you need and a practical next step. A short written summary follows within two business days of the conversation.