Topic directory · XnMark knowledge
Make research and measurement work inspectable. These methods describe scope, evidence, checks and handover rather than presenting an unexplained score.
Use the measurement-audit method to connect collection findings with business priorities, ownership and acceptance checks. Use the research standards to distinguish source facts, team interpretation and illustrative examples. Both make the reasoning behind a recommendation easier to inspect.
A useful handover explains what was checked, what the evidence establishes and what remains unresolved. Agree the scope before applying a score or checklist. Where supporting records are confidential, keep them in the authorised environment and publish only an appropriately supported explanation.
Use the linked guides and service pages to understand the scope, then describe your business challenge. A definition or example explains an approach; it is not a diagnosis of your own implementation.
Our method
A measurement audit traces business outcomes through the website, collection tools and reporting destinations. It should produce a prioritized issue record with evidence, acceptance criteria and ownership.
Explore Measurement audit methodologyOur method
Our research standard is to state the question, retain the evidence, distinguish facts from interpretations and keep important limitations visible. Page creation should follow a useful reader task rather than a target number of URLs.
Explore Research and evidence standardsMake the next decision clearer
Tell us what you are trying to improve, which markets matter and where the evidence is unclear.