Work / commercial growth / connected teams
Real business challenges.
Work that moves growth forward.
From building a direct sales business to scaling acquisition, retention and international growth, our experience connects specialist channels with the decisions that matter to a business.
Experience delivered by members of our team across historical agency and in-house roles. Each story explains its project context.
The work behind the numbers
Find a story that looks like your challenge.
Explore what needed to change, how the teams worked together and what the reported result actually measures. Different businesses call for different combinations of expertise.
13 cases shown
Two reported observations · GBP
WeightWorld 01
Scaling DTC by connecting every growth decision
An established international wellness portfolio needed acquisition, conversion, retention and commercial planning to move together. The teams connected channel delivery with the economics of growth.
October 2024 → August 2026Explore the WeightWorld story ↗
Skullcandy India 02
Building a direct sales business from zero
When offline retail was disrupted, a direct-to-consumer route had to become a functioning business. The teams joined demand generation with the website, customer care and order operations.
December 2019 – April 2021Explore the Skullcandy India story ↗
+12 percentage points
Commerce Pundit 03
Growing accounts while improving delivery profitability
Client growth and agency delivery needed to support each other. Account teams connected performance diagnosis, customer success and resourcing with commercial accountability.
April 2021 – October 2024Explore the Commerce Pundit story ↗
5 launches · ~£2.25M cumulative net sales to Aug 2026
WeightWorld portfolio 04
Turning market entry into a repeatable launch process
Market opportunity had to become a customer-ready offer. Teams joined local assessment, localisation, commercial setup and acquisition before scaling each launch.
April 2025 – June 2026 launches; results to August 2026Explore the WeightWorld portfolio story ↗
WeightWorld 05
Building a connected customer lifecycle on Klaviyo
Moving from GetResponse to Klaviyo was a chance to rebuild the customer journey. The teams connected the platform move with segmentation, lifecycle planning and flow delivery.
From October 2024Explore the WeightWorld story ↗
Programme scope · approximately six months
WeightWorld portfolio 06
From ad hoc creators to a structured programme
Creator partnerships needed a repeatable way of working. The teams built the process, tools and training behind a programme spanning eight countries.
Approximately six monthsExplore the WeightWorld portfolio story ↗
Product listings + dynamic pricing
Big City Sportswear 07
Connecting custom products with performance marketing
Configurable products needed advertising that reflected how customers buy. Teams connected performance marketing, product listing ads and dynamic pricing.
USA · custom sportswear and printingExplore the Big City Sportswear story ↗
Six-month comparison · no revenue uplift claimed
Container Exchanger 08
Building organic traffic through a focused SEO programme
The team built and scaled an organic growth programme for a US business. The reported result was 30% more organic traffic over six months.
USA · six-month comparisonExplore the Container Exchanger story ↗
A coordinated event, from planning to performance
Rockabilia 09
Planning performance around the BFCM trading opportunity
A concentrated trading event needed commercial planning and marketing to work together. Teams planned BFCM activity around the opportunity and the customer offer.
USA · Black Friday / Cyber MondayExplore the Rockabilia story ↗
Animigo 10
Connecting a pet brand’s channels with its commercial plan
A pet brand needed its own commercial direction while using shared channel teams. Delivery connected market performance, acquisition, conversion and retention with the brand’s plan.
From October 2024 · international DTCExplore the Animigo story ↗
ShytoBuy 11
Giving an 11-market business a shared commercial direction
Local customer needs had to connect with shared delivery functions. The teams aligned country priorities with acquisition, conversion, retention and the commercial plan.
From October 2024Explore the ShytoBuy story ↗
Store operations↔Marketing
One connected ecommerce journey
Pixies Gardens 12
Connecting Shopify operations with nursery marketing
The store and marketing needed to work as one customer journey. Teams joined Shopify store operations with marketing for a US nursery business.
USA · nursery ecommerceExplore the Pixies Gardens story ↗
AutoParts4Less 13
Rebuilding the website foundation behind marketing
The website was holding marketing back. Teams connected a new website build and migration with a reworked marketing approach and profitability focus.
USA · automotive ecommerceExplore the AutoParts4Less story ↗
How the experience translates into delivery
The channel is part of the answer.
The business is the starting point.
Strong delivery depends on the connection between the offer, the buying journey, the channel and the team implementing the work. That is the pattern running through these stories.
Understand the commercial challenge and the evidence behind it.
Choose the right channel work and identify business dependencies.
Agree outputs, owners and the responsibilities for implementation.
Measure progress against the right baseline and decide what comes next.
Clear results. Clear context.
These are approved, team-reported historical accounts. We distinguish sales results, advertising returns, delivery outputs and responsibility scope. Figures are not independently audited here and are not promises for another business. Detailed context sits within each story.
We respect confidential campaign data. This portfolio uses explanatory diagrams and approved summaries, without private dashboards, confidential screenshots or client logos.
Frequently asked questions
What kind of businesses has the team worked with?
Experience includes international DTC and ecommerce brands, retail, custom products, nursery ecommerce, automotive ecommerce and agency delivery. Ecommerce is a particular strength; we also support other businesses with relevant growth challenges.
Are all these projects XnMark client contracts?
No. The portfolio represents experience delivered by members of today’s XnMark team across historical agency and in-house roles. Each story retains the business and delivery context.
Can we start with one channel?
Yes. You can begin with a focused channel brief or a connected programme. We agree the scope, deliverables, implementation responsibilities and measurement basis before delivery.
Can you work in a different market or language?
Yes. The countries in the portfolio describe experience, not a limit on our reach. We assess local demand, language requirements and delivery readiness for your target market before agreeing a plan.
What happens in the first conversation?
The first conversation is free and lasts 30 minutes. We discuss your business, goal and current challenge with an engagement lead and a relevant specialist where useful. A short written summary of priorities, missing information and a proposed next scope follows within two business days.
Your next growth decision
What would progress look like for your business?
Bring us the challenge. We’ll help you identify the priority, the expertise you need and a practical next step.
- Tell us what is getting stuck.We respond within eight business hours.
- Meet an engagement lead.A relevant specialist joins where useful.
- Leave with a clearer next step.A short written summary follows within two business days of the conversation.