Topic directory · XnMark knowledge
Connect visitor choices with actual tag behavior. These resources cover implementation planning and testing; market-specific legal decisions need their own qualified review.
Begin with the Consent Mode explanation to understand the technical feature, then use the implementation guide to plan expected behaviour and testing. Visitor choice, the signal supplied to tags and observed collection need to be reviewed together. A visible banner alone does not establish that the agreed behaviour works across checkout.
Agree the technical scope with your implementation team and the applicable requirements with your privacy owner. Use the guide to organise those responsibilities and the test record. If the website or banner changes, revisit the relevant customer journeys rather than assuming the previous result still applies.
Use the linked guides and service pages to understand the scope, then describe your business challenge. A definition or example explains an approach; it is not a diagnosis of your own implementation.
Reference
First-party data is information collected through your business’s own customer relationships and interactions, such as order history or communication preferences. Its usefulness depends on accuracy and appropriate permissions.
Explore First-party dataReference
Google Consent Mode tells supported Google tags about a visitor’s consent choices so their behaviour can adjust. It works with the consent interface and implementation; it does not replace them.
Explore Google Consent ModePractical guide
A Consent Mode implementation needs a documented regional design, correctly ordered consent defaults and updates, and tests for each visitor choice. Technical acceptance and legal suitability are separate reviews.
Explore Implement and test Consent ModeOur method
A measurement audit traces business outcomes through the website, collection tools and reporting destinations. It should produce a prioritized issue record with evidence, acceptance criteria and ownership.
Explore Measurement audit methodologyMake the next decision clearer
Tell us what you are trying to improve, which markets matter and where the evidence is unclear.