Google Ads Audit Services
Google Ads Audit Services
Find out why your Google Ads are underperforming.
Our Google Ads audit checks campaign structure, search terms, ads, landing pages and conversion tracking. We identify where spend may be wasted and which changes deserve attention first. You receive a practical review your team can use, with implementation offered as a separate agreed scope.
Why this may be happening
- Search intent, targeting and negative keywords may not match the offer.
- Conversion settings may count duplicate or low-value activity.
- Campaign promises and landing pages may answer different customer needs.
Relevant delivery experience
Acquisition connected with commercial decisions. Explore the team’s decisions, reported outcomes and evidence context.
The case explains coordinated business delivery; it does not publish a standalone google ads audit result. We keep that scope clear when discussing evidence for your project.
This experience retains its original brand-side or agency context. Meet the team’s approach to discuss the delivery scope for your business.
How our team helps
We start by finding the cause of the problem. Then we agree the priorities, the work to deliver and who will implement each change.
- Review agreed campaigns, search terms, targeting and account settings.
- Check conversion definitions and representative landing journeys.
- Prioritise findings by evidence, business relevance and implementation effort.
Your deliverables
An account audit, tracking review, prioritised findings and recommended fixes.
- An audit with affected campaigns and evidence.
- A ranked action plan and implementation responsibilities.
- A review session to distinguish quick corrections from strategic changes.
How we measure results
Confirm conversion definitions, product availability and the target economics before changing spend. Review qualified demand, new-customer acquisition and revenue alongside returns, margin and stock where those inputs are available. Platform attribution is one view of performance; reconcile it with store and business reporting before treating it as profit.
Check the account from click to outcome
A high conversion count may include actions that do not represent useful leads or sales. We check how conversions are defined before judging performance. We also review search demand, targeting, exclusions and the landing-page experience.
The audit considers the way budgets are shared across products or services. A campaign with a low cost per lead can still be poor value if the enquiries do not match your offer. Sales feedback helps explain this gap.
Give the team clear next steps
The findings include the issue, affected campaigns, supporting observations and recommended action. Priorities separate urgent tracking or spend problems from longer-term tests. The review is written so someone can act on it.
An audit does not automatically change your account. We agree whether you want a review only or help implementing the recommendations. You keep a record of the findings and the decisions made from them.
A practical example
Illustrative situation: an account records every form start as a conversion. We trace the reporting definition, compare it with saved enquiries and recommend a more meaningful measurement approach before judging campaign performance.
Related services
Useful guidance
Who works on your project
Senior performance direction connects the campaign approach with commercial priorities. The PPC lead coordinates Search and Shopping delivery, with feed and local-copy specialists supporting the account where required. Research informs targeting and tests; the team reviews campaign changes and measurement before drawing conclusions.
Your proposal identifies the assigned roles, responsibilities and specialist support included in your engagement. See how the XnMark team works together →
Frequently asked questions
Will the audit change our live campaigns?
The review itself can be read-only. Any implementation work and approval process are agreed separately so findings are not confused with live changes.
What access do you need?
Usually relevant advertising, measurement and landing-page information. We request the minimum suitable permissions for the agreed review.
Will you explain what to fix first?
Yes. Findings should be ordered by commercial impact, confidence and effort, with dependencies and acceptance checks made clear.
Can an audit prove how much extra revenue we will make?
No. It can identify issues and estimate opportunities where evidence supports them, but a forecast is not a realised result.
How much does this service cost?
Fees depend on the work, the systems involved and the level of ongoing support. We explain the deliverables, responsibilities and fees in a proposal before you decide. Software, advertising spend and other external charges are identified separately where relevant.
How long does the work take?
Audit timing depends on account size and access; implementation and later performance reviews have their own scope.
Discuss a Google Ads audit with our team
Share your website and the main improvement you want. We will discuss your goal, the work needed and a practical starting point.